The establishment of Asia Pacific headquarters
From Sweden to China
In 2018, the Swedish headquarters of Cibes Group decided to invest in the establishment of the Asia-Pacific headquarters. After inspections of more than 50 potential investment areas, and comprehensively weighing all positive factors, the site was finally selected in Jiaxing High-tech Development Zone, thus beginning the brand’s journey from Sweden to China.
This is the first time a factory has been set up outside of Sweden in more than 70 years. The goal is to provide customers with better service, meet more customized needs, shorten delivery time, accelerate the group’s globalization process and enhance the brand’s global supply chain.
The new Asia Pacific headquarter covers an area of approximately 11,700 square meters. The factory is a center for product development, testing and experimentation, lift warehousing, imported spare parts and light assembly to meet customized needs. The core components of KALEA lifts will still be imported from the global headquarters in Gavle, Sweden.